To improve the accuracy of how we track and measure engagement, we are making four changes to how we now record data.
The changes will be made on November 16, 2020 and will be reflected in the upcoming update to the Reports tool and any reports your account managers create for you.
The changes are as follows:
1. User interactions with your listings will now be recorded based on the respective ‘User ID’ or ‘IP address’ that it is tied to. In the event that a ‘User ID’ or ‘IP address’ is unavailable we we will use browser cookies. Previously, we recorded user interactions based on device (like phone or desktop).
How this helps you: Your data will now give you a more accurate representation of how individual users are interacting with your listings.
2. Interactions will now be recorded once every 24 hours.
How this helps you: By moving to a 24 hour window we are improving our deduplication of repeat activity by the same user. Ex. If a person using the same User ID or IP address views a listing three times between 11am on Tuesday and 11am on Wednesday it will count as one unique view.
3. Based on the above improvements in deduplication we are renaming ‘Views’ to ‘Unique Views’.
4. We have also identified and fixed two errors:
- We were not counting URL clicks in the Kijiji app, you can now expect total URL clicks will include this app activity.
- Bot traffic caused an overcounting of Phone Reveal clicks. Our changes above will better limit the impact of bot traffic going forward.
How this helps you: You now have a clearer idea of how users are looking to reach you across all of our platforms.
Please note: As a result of these changes you will see a difference in the amount of views, URL clicks, and Phone Reveal clicks you typically observe. There will not be a change to your Email Replies or how users interact with your advertised listings.
If you have any questions about these changes please reach out to your Account Manager or our Support team.